In light of my personal artistic crisis I decided to offer free advise in artistic crisis management.
It turned out as a big success. During the week that the ACMaC was open, I gave advise to appr. 25 artist clients. The consultations lasted between 20 minutes and 2 hours.
The invite was designed as a business card:
Download invite: invite/businesscard
For Immediate Release
Artistic Crisis Management Center (ACMaC)
The Bolsky Gallery, Otis College of Art & Design, 9045 Lincoln Blvd.,
Los Angeles, CA 90045
Hours: October 24 – 30, 1999, daily 10 AM – 5 PM
The artist Morten Goll will be present in the gallery during opening hours for the entire exhibition period, offering private consultations in artistic crisis management. All consultations will be confidential and free of charge. The gallery will be empty except for the artist, the visitor(s) and the following props: an armchair and a sofa, which will be installed in the gallery. A representation of a comet/asteroid in vinyl will be mounted on the wall. A line of handwritten text written directly on the wall with a pencil will make up the comet/asteroid’s tail. On the first day of the show, the text will describe the artist’s (Morten Goll’s) present artistic crisis. The discussions or events taking place during the period of the show, however, will effect the perception of artistic crises in general, provoking an ongoing reconstruction of the text entailing the comet/asteroid. The text will thus gradually cease to be a description of the artist’s specific crisis to become a document of the developing discourse.
The show will consist of the social interaction, i.e. the communication between the artist and visitor, which it facilitates during the exhibition period. The sofa, the armchair, and the representation of the comet/asteroid will merely function as props. The open-ended text serves as an ongoing documentation of the subject matter being discussed. Thus the text’s relation to the show is somewhat similar to the interrelation between an exhibition catalog and the show it represents. The text’s unstable condition, however, serves to emphasize the element of interactivity, underlining that the visitor is a co-author of the show.
The project is designed as a consequence of the artist’s own personal artistic crisis. Though, since Otis College of Art & Design is an art school, the artist (himself a student) believes that other students go through similar crises, and as such the show is specifically designed for the social discourse it is interacting with. Yet, it must be emphasized that clients from outside Otis College will be more than welcome.
There will be no conventional opening, as the concept only supports eye to eye consultation. Smaller groups are admissible as long as they fit in the sofa.